As a sales enthusiast, what arrests my attention is “It’s a Workbook and not a Book” I must say quite impressive.This Workbook is practical in it’s approach and guides a learner through sequential activities to experience the problems in hand. It resonates with a typical sales person’s day and let’s him deep dive into a situation to bring in the elixir of life. The author has touched upon beautifully how Sales is a low-pressure task creating a pull if the customers are understood and decoded right. Each chapter unfolds an interesting story of every sales individual.Sneaking in for the right buying signals is an interesting pick. The science and art of selling are well poised.
A holy grail indeed!