We are always selling. And this book makes you SALES READY. Winning an opinion is also winning a sales pitch.
The objection handling techniques have helped me a lot in real business scenarios. Before reading this, I thought I knew the game, but itโs altogether an exponential version of things. A technique from this book that I use on a daily basis: โwhen you want the prospect to make a decision, offer him two options. He will always choose oneโ. Hoping to see this book in a digital format like an interactive app.